Link Advertising

The massive increase in online and Internet-based companies comes major changes in the way these companies choose to advertise. Today, a very popular form of marketing is link advertising. Link advertising is simply advertising through links. These links may be found in email newsletters, targeted email-advertising campaigns, on websites, in pop up advertising, and in instant messages.

Sponsored Link Advertising
Much sponsored link advertising is featured through a company’s affiliate program. A single company or a network of affiliates usually hosts an affiliate program. A participating affiliate will promote a certain company through various forms of link advertising. The company will pay the affiliate for each referral that they send.
In other cases, link advertising is directly related to PPC advertising. A popular method is for a company to create a text link ad and place it on a somewhat relevant website. Any visitor to that website may view the text ad and click on it, being brought to another site. This method of advertising has proven to be very cost-effective and productive.

Cost Of Link Advertising
While simple, link advertising is not inexpensive. In fact, it can be quite costly if not monitored and maintained. There are many marketing networks that can handle a company’s online advertising needs for a price. When new to a particular campaign, many companies request an advertising free link. Suggest a period of time to gauge the success and effectiveness. Other companies choose to handle their own link advertising campaigns.

The website link advertising cost depends on the venue in which the link is located. Prices will be different for high-ranking websites, blogs, or within emails. It is up to the marketer and hosting site to negotiate a price. Link advertising may be purchased in any time increment, but the most common are monthly, semi-annual, and annual periods.

Balloon Links
Many online companies add advertising balloon links to their websites. These are also sometimes referred to as poppers or pop up ads. Many consumers find this method of advertising to be annoying, but that aside, balloon links remain to be fairly effective.

Text Link Ads
Text link ads are also commonly used today in many online marketing schemes. Text link ads are very simple and concise. Usually, they exist on the side of a website and consist of just a few words that link back to a particular website. These are the most non-invasive form of link advertising.

For today’s online company, any form of link advertising has proven to be cost-effective and very productive.